A lot of times I get asked what it’s like to manage communities in the NFT space and in one sentence I’d say, it’s CRAZY yet awesome.Â
Probably this may need to be updated sometime as I progress but let’s just get on with what’s on ground.
P.S My story is from the viewpoint of freelancing and not a full-time job.
You’d met a lot of clients- the good, the bad, the ugly, and even the ugliest.
Some clients come looking a lot like they know what’s up but then you agree to work with them and you find yourself in a hole filled with nothing.
You’d meet clients with no plans for marketing.
You’d meet clients who are seeking a free CM with the promise of a certain percentage after mint.
You’d meet clients who don’t communicate…hahaha, I could faint. You are just clueless about what’s happening except they tell you or instruct you to make an announcement and they see nothing wrong with that.
The list goes on and on. You can never tell the baggage your next client comes with and in rare instances, you’d have a great client who just clicks right.
If you’re just starting out in the NFT space, you may not be in control of your time for a while.
That was me when I stepped into the CM suit in the NFT space- I lost control of my entire life 😂 Plus the project I stepped into that suit with was just started out and if you’ve ever understood or worked with NFT projects you’d know that the first phase before the actual launch which is the mint can be crazy.
I was working day and night to keep things together. The whole team knew nothing about community so it was on me to advise, delegate and execute.
That craziness went on for two months and being a routine (ish) person, my whole vibe was dead and I needed to restore that which took a while but I got passed it.
Right now, it’s not like that anymore, that first experience shaped me and no other project can hit me up like that cause I’ve created systems to make it run smoothly.
You don’t have job security.
Yes! If you are freelancing in the NFT space, your job is hanging on a thread.
I know some people may not like the sound of that but it somehow doesn’t bother me. Sometimes I think of a full-time job but right now I’m really not ready to commit yet. You don’t have to be like me- aim as high as you can.
So yeah, like I said your job is literally hanging on a thread. Sometimes the job is gone because the project failed and it’s folded up, sometimes the founders run away (that’s I always hold on to a weekly pay schedule), sometimes the project doesn’t have enough money anymore and they find a way to handle the community by themselves.
One way I keep myself up and going no matter the disappointment or uncertainties is to remind myself that this isn’t the end of my journey and it’s an opportunity to serve and experience these things so I can use them to get better and of course share with others.
Timezones can be your enemy.
Freelancing is all cool until your client is in another world very far from you.
At first, I was open to all the jobs regardless of the timezone but after a while, I stopped it. If you’re going to be asleep while I’m awake, we can’t work together. I’ve had a client who used to call by 2am my time because it was morning over at his end.
When there’s too much difference in time zones, it’s will make the work difficult cause when I’m available and I need information the client won’t be there to respond.
It has its own emotional rollercoasters
Just like every other job, you’d get caught in some dramas either with co-workers or members of the community. I’ve had my share and they never stop coming.
My faith belief has helped me in dealing and there’s one scenario I recently created to deal with a recent one- just imagine it’s a real office setting, what would you do?
Learning never stops.
Oh yes! Just like community management in every other industry, learning never stops.
You stop learning and you’re 100 steps behind (that’s how it feels in my head).
So you gotta keep the learning loop on with newsletters, podcasts, articles, etc. And when you look at it, it’s a lot of things to consume but I have a way of organizing my consumption and I’ll share that with you.
Method 1: List out all the resource banks you need to dig into weekly. Spread them across different days of the week. For example; on Mondays you can listen to a podcast, Tuesdays you can catch up on all the blogs, etc.
Method 2: List all the resource banks you need to dig into and spread them acrozs weeks. So this week you’ll be listening to just podcasts, next week just articles and so on.
Trust this helps!
This Week’s Recommendation
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What would you like to know about community management as a whole or community management in the NFT space?
Reply or drop a comment and I’ll share the answer in my next letters. Where I don’t have a personal answer, trust me to get the answers for you from reliable sources.
see you next weekend, I appreciate you.
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