“What is the best metric for measuring community growth,…”
Happy Friday! Today, I will be responding to 2 questions I got in the survey I shared some time ago.
"Is community management, social media marketing and content creation all intertwined? It seems to me, you can't do one without the other."
Short answer; Yes! Community Management involves everything.
Long answer; Depending on the industry you find yourself, you will have to wear many hats. But that’s a good thing, cause you get to learn and take on more skills of which can be useful to you in the long run if you have to pivot to another career. When managing communities and certain tasks require that you wear an additional hat, embrace it and have fun with it.
Casually knowing all about email marketing because I need to engage members through their mail is way more fun than picking up a course to learn all about it. I get to learn while actually doing it, make mistakes, learn some more and become better. Pretty exciting in my opinion.
Regularly get to take notes of those additional skills and improve on them as much as you can. It’s one of the things I’ve been doing this year- just exploring and learning some more.
What is the best metric for measuring community growth, engagement or numbers
The best metric for measuring anything in your community is tied to the goal you have set. If your community goal is to provide value (sorry that’s generic) and value for your community lies in curating the best of the best when it comes to events, then every metric that speaks to that is the best metric. Example, the number of sign ups, the number of attendees, new members post-event, the feedbacks from the event, attendees who joined through referral, etc.
Someone whose goal is to make his members collaborate and contribute to resources would be looking out for completely different metrics.
So look back at your goals and determine what metrics are best for you per time.
Hope this helps!
Till next time, I appreciate you.